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Hero is so much more than just a shop. 

 It started from a place of creativity and a desire to bring together beautiful style - from your wardrobe heroes, jeans and cashmere; to notebooks and body cream.

Absolutely everything is carefully curated to make you feel incredible, everyday. 

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hello!

i'm laura...

I love great jeans and super soft fabrics - cashmere is my ultimate wardrobe hero. I dream of one day having a capsule wardrobe but until then, I'm obsessed with  'hero pieces' that I can buy now and love forever.

I'm a total business geek and passionate about helping other creatives tell their story and build their brand...

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Featured collection

A Weathered Penny

Resin Large Oval Earrings
Sold out

Weathered Penny

Resin Large Oval Earrings

£17
Gold Chloe Earrings
Sold out

Weathered Penny

Gold Chloe Earrings

£15
Pablo Earrings Fawn
Sold out

Weathered Penny

Pablo Earrings Fawn

£17
Resin Curve EarringsResin Curve Earrings

Weathered Penny

Resin Curve Earrings

£22
Theia Khaki Earrings

Weathered Penny

Theia Khaki Earrings

£35
Semicircle EarringsSemicircle Earrings

Weathered Penny

Semicircle Earrings

£17
Theia Blush Earrings

Weathered Penny

Theia Blush Earrings

£35
Selene Gold Earrings
Sold out

Weathered Penny

Selene Gold Earrings

£35

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creative community

I am passionate about working with creatives like you to tell your story +  grow your brand.

The Hero creative workshops are a place to share your brand story, connect with others + be inspired to move your business in a direction that feels right for you.

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