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Hero is so much more than just a shop. 

 It started from a place of creativity and a desire to bring together beautiful style - from your wardrobe heroes, jeans and cashmere; to notebooks and body cream.

Absolutely everything is carefully curated to make you feel incredible, everyday. 

SHOP THE COLLECTIONS

hello!

i'm laura...

I love great jeans and super soft fabrics - cashmere is my ultimate wardrobe hero. I dream of one day having a capsule wardrobe but until then, I'm obsessed with  'hero pieces' that I can buy now and love forever.

I'm a total business geek and passionate about helping other creatives tell their story and build their brand...

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Featured collection

Denim

Sadie - Fawcett BlueSadie - Fawcett Blue
On sale

Ida

Sadie - Fawcett Blue

£206.50 £295
Audrey - Corded Black CherryAudrey - Corded Black Cherry
On sale

Ida

Audrey - Corded Black Cherry

£129.50 £185
Audrey - Corded Fruit of the ForestAudrey - Corded Fruit of the Forest
On sale
Kitty Kat - Release the DreamKitty Kat - Release the Dream
On sale

Ida

Kitty Kat - Release the Dream

£115.50 £165

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creative community

I am passionate about working with creatives like you to tell your story +  grow your brand.

The Hero creative workshops are a place to share your brand story, connect with others + be inspired to move your business in a direction that feels right for you.

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